Web, UX, platform copy

I wrote all copy for the ITV hub on demand platform (which SMEs use to upload their own ad campaigns to play during VOD programming).

As copy lead I wrote all landing page web copy, and all in-app copy for the platform (questions, buttons, error messages, information copy). I worked directly with the client, as well as with visual and UX designers, to create a user friendly platform that would simplify a complex and daunting process for small to medium sized businesses.

Brand tone of voice guidelines

I also worked on a rebrand and tone of voice project for an internal HR platform, producing tone of voice guidelines for the internal comms team.