I helped create a global sub-brand tone of voice and guidelines for Deloitte’s Move campaign – an initiative to encourage employees to take up secondments internationally between firms
My role: Copywriter: research, mood boarding, defining values and tone of voice qualities.
“It was the first time in over fifteen years that the Global CEO of Consulting has personally connected with every member of the practice worldwide. Through the work you’ve done, you’ve helped the Consulting practice take a huge – and I’d opine, irrevocable – step forward. And you’ve made it happen!”
Kate Holden 